The Client
A digital marketing agency in Australia was looking to optimise its Google Ads campaigns but faced the challenge of high local hiring costs.
The Challenge
To improve its advertising efforts, the agency needed a Google Ads specialist who could:
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Navigate High Local Salaries: The typical salary for a Google Ads specialist in Australia is around $90,000 AUD per year, which poses a significant cost challenge.
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Bring Google Ads Expertise: The role required a professional with a deep understanding of Google Ads, including campaign management, keyword targeting, and ad optimisation.
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Operate Within Budget Constraints: The agency needed to enhance its Google Ads performance without exceeding its budget.
The Solution
Employmate provided access to a pool of highly qualified Google Ads specialists in South Africa. The benefits included:
Cost Savings: The agency hired a Google Ads specialist for $2,100 AUD per month, leading to substantial savings.
Proven Expertise: The South African specialist had extensive experience managing successful Google Ads campaigns, making them an ideal fit for the agency.
Seamless Coordination: The alignment of time zones facilitated instant collaboration and swift adjustments to ad campaigns as required.
The specialist was quickly integrated into the agency’s team, leading to immediate improvements in their advertising efforts.
The Results
The partnership with Employmate delivered impressive results:
- Cost Savings: The agency saved approximately 72% annually on advertising staffing costs.
- Improved Ad Performance: The Google Ads specialist’s efforts led to more effective campaigns, higher click-through rates, and better ROI.
- Scalable Growth: The cost-effective hire allowed the agency to invest more in other areas of digital marketing, supporting overall business growth.
For any digital marketing agency and business encountering similar obstacles, Employmate provides a reliable solution for scaling operations smoothly while maintaining high-quality standards.
Get started by reaching out to our team here
